Traditional Versus Electronic Postcards For Mail Marketing
Posted by admin in Advertising on February 3, 2011
By Kaye Marks
Postcard printing is one of the more creative and alternative arms of mail marketing. This has gotten a lot more interesting however with the invention of internet mail marketing and e-postcards.
Now, the question for most direct mail marketers today is, which is better to use, traditional postcards or electronic postcards? Well to answer this question, you will need to know the real value of actual printing and the facts about electronic cards. Let me explain to you some of these facts so that you can judge the camp with which you should be in.
• The great thing about e-cards – The great thing about such is that it is easy to do, fast to send and of course FREE to implement. This is the great wonder of the digital age. You can send thousands and even millions of color postcards to a worldwide audience instantly. Do this regularly enough and you will guarantee yourself regular rates of responses each day. What is more, these are cheaper. You just need your computer and an Internet connection and you can do it all by yourself. Of course, you can also use some more advanced services that will cost you a bit for electronic marketing deployment. However, these are cheaper compared to other forms.
• Some bad stuff about electronic promotions – The bad side is that it can get TOO MUCH for a market to handle. As all of us who have used email, SPAM can get a bit too overwhelming and if you are not careful, your own emails might be classified as such. Read the rest of this entry »
5 Reasons Why Mobile Ads Are Successful and Work
Posted by admin in Advertising on February 3, 2011
By Sam Whitstone
The world of advertising continues to invent new ways to potential clients by coming up with ways in which a person will stumble across adverts in their daily activities. Mobile ads are one such tool. The average person will use their mobile phone at least 30 times in a day and check incoming calls and messages more times than they call; thus, in the event that an ad should come in to a person’s phone, it definitely has an impact. This now allows advertisers to maximize that opportunity.
Cost efficient
Mobile advertisements get a lot of responses if done correctly and they are relatively cost efficient when compared to TV ads which have to be run at particular times; mostly prime time, to ensure maximum exposure, and cost a great deal of money. Creating mobile advertisements is an ingenious way to make use of communication devises by maximising the target audience and ensuring the ad itself gets stored on a hard drive in case someone should need a closer look.
Flexibility
Everything from banks to supermarket chain stores make use of the service by alerting mobile phone users in the target zone of any promotional material they could be offering or the arrival of a certain product. It goes a long way in communicating. Read the rest of this entry »