By P Gopala Krishnan

Introduction

Organizations need to make a paradigm shift in order to compete in the global business arena. The battlefield has changed and has become crowded with many different troops trying to outbid and outlast each other. The crowded battlefield does not stop new troops to parachute-in and making the field more messier. How do you get out of this mess as a winner?

In-order to survive in the new market place, organizations need to develop a number of key competencies to adopt to the external environment. While developing this key competencies to face the external threat, the organization need to align the internal structures, systems and processes:- an effort where many of organizations start to struggle and eventually going out of business. It is a pity that these organizations go out of business without really knowing or understanding what caused their business failure.

This write-up intends to throw some light into the issues and help organizations to get into the right footing.

Key Principle: DETERMINING AND UNDERSTANDING CUSTOMER VALUE

This is one of the key principles that is required by an organization in order to survive in the current and future business world. This is easier said then done. Very often leaders, believe they know everything about the customer and what the customer wants. This in fact might not be very true for the organization. Even if they know, very often they fail to transfer the knowledge and execute relevant action plans to support the principles. Read the rest of this entry »