Every successful business is built on trust. If you run a business without a sense of accountability, you would not really be in business for very long. You should never do anything that could make your customers lose trust in you. Making your clients lose confidence and trust in you is a surefire way to make your business collapse quickly. Accountability is therefore the cornerstone of your business. When you do everything that is within your power to please your clientele and enhance their confidence in you, it will go a long way in paving a strong foundation for your business.
-Most new Internet marketers fail to understand this basic principle. They forget that in order to be successful, they should put themselves in their customers’ shoes first. But instead, as soon as they become an entrepreneur, they forget what it is like to be a customer. They lose sight of what their customers’ needs really are. They are focused more on their own need, which is to make a sale. New Internet marketers sometimes go to any lengths just to make a sale. They lie, distort facts, misrepresent information and do all kinds of things just to make their first sale.
Making your first sale is not your ultimate business goal as an Internet marketer. Sadly, that is what many new Internet marketers focus all their efforts on. They spend a lot of time trying one strategy after another to get their business going. After a few days, weeks or months go by without a single sale, they become extremely desperate. When they see that ethical methods of making a sale do not work for them for some reason, a few of them cross the line and begin trying unethical ways of marketing their products, hoping to make at least one sale.
-The reason why things do not work for many new Internet marketers is very easy to understand. It really has to do with the simplicity and ease of starting an Internet business. To really comprehend this issue, let us first contrast this with how difficult it is to start a brick-and-mortar business. If you wish to start a regular offline business, you need to have at least of a few tens of thousands of dollars at the very outset. You would need space to run your business.
You would also need capital to develop a product or service and a sizable budget for advertising and marketing.
When you invest so much of your money, time and effort into your business, you would naturally take your business very seriously. You would spend most of your waking hours at your business premises, trying to get it started. Even if it takes a while for your business to pick up, you would still be at it, since you have invested so much in your business. You simply would not walk away and start another new business if the first one does not generate income within the first few weeks or months.
Sadly, that is not the case with most new Internet marketers when they start their online business. All it takes is a couple of dollars to start an Internet business. They might have spent $10 for registering a domain, and another $10 for hosting space for the first month. With all the free resources like web page editors and free graphics programs, they would have put up a website too without spending much money. In other words, they would have started their online business by just investing $20 into it. While this business has the same potential to generate as much income as a brick and mortar company, they would not take it very seriously since it has been so easy to setup the business online.
These newbies would then give their online business a week or two to generate income. If they fail to make a sale within the first few weeks, they would immediately discard the business and immediately go for another business. Within a couple of hours, they would then create their next website. Now they are onto their second new business. With their patience draining away, they have more expectations on their new business now. Again they give it a week or two to make a sale. If they fail to see any profits, they again discard the second website and go for the third. This cycle goes on and on, with no end in sight.
Many newbies also try one Internet product after another, hoping that it would make them the next online millionaire. In their desperation, they become focused only on their need. They just want to make a sale at all costs. They might even promote inferior products as long as they are promised high commissions. They do not mind recommending the product with all their might, even when they know that the product would not meet their customer’s expectations. In their effort to see profits, they totally lose sight of the customers’ needs.
-Newbies fail to understand that when a customer buys a product from them and is not satisfied with it, they most often would not buy from them ever again. This is really a no-brainer, but for some reason, greed sometimes blinds the eyes of marketers who are very desperate to make their first sale. They do not mind going to any extent as long as it ensures them a successful sale. Sadly, this attitude would never help an entrepreneur establish their business firmly. They might be able to see short-term profits, but their business would not last long enough to see the kind of money that they are hoping for.
-New online entrepreneurs take shortcuts and use unethical business practices because they lack a sense of accountability towards their customers. They are more concerned about their needs rather than serving the needs of their customers. If they can only turn around and learn the truth that trust and accountability are the foundations of every successful business, they would be able to build a strong and profitable business that would stand the test of time.